Cult-Favorite Boho Brands That Nail the Early-Aughts Revival

Floaty hems, art-school crochet, and festival-ready prints.

collage of women wearing boho clothes
(Image credit: Sezane, Zimmermann, Farm Rio,)

During the Spring 2025 runway shows, a host of brands expressed their admiration for fashion’s boho trend. Chloé’s creative director, Chemena Kamali, fell head over heels for lofty mahogany wedges, showcasing this footwear style alongside lace-trimmed dresses and billowing bloomers. Isabel Marant’s modern bohemian wardrobe celebrated '70s suede bags adorned with stud embellishments and chunky buckles. Meanwhile, Zimmermann was captivated by sheer chiffon dresses, crochet and patchwork looks, and floaty blouses.

As a caveat, these cult-favorite labels aren’t new to the Y2K bohemian craze—their sought-after collections are consistently characterized by free-spirited styles. The same applies to more affordable boho brands like Anthropologie, Sézane, and Dôen, which provide pieces that appear as though they’ve been taken from the Y2K closets of Sienna Miller and the Olsen Twins. (Imagine billowing floral print frocks, rugged cowboy boots, and feathered jewelry.)

Though we’re no longer in the early aughts, many bohemian brands are discovering new ways to give the retro style a modern twist, outside of just festival wear. Ahead, explore 12 charming designers who are doing just that—from high-end fashion houses to budget-friendly labels and everything in between.

Chloé

Chloé

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Under the direction of Chemena Kamali, Chloé manifests the true essence of bohemian fashion with vintage-style pieces like ruffled silk tops, flared jeans, and boho bags. While Chloé’s iconic Paddington bag is one of their most beloved styles, the Marcie Suede Saddle Bag deserves just as much praise.

Free People

Free People

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As the name suggests, Free People’s clothing and accessories capture a relaxed spirit. From easygoing maxi dresses with puff sleeves to front-tie tops that feature a barely-there appeal, these designs will anchor any casual summer wardrobe.

Dôen

Doen

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If your personal style reads “romantic,” you’ll want to take a look at Dôen’s latest collection. Items like botanical-inspired blouses, embroidered mini skirts, and loose-fitting tailored trousers express a soft sartorial melody.

Anthropologie

Anthropologie

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You can always count on Anthropologie to add an intricate twist to boho style. We unearthed natural-tone pants enhanced with soft silk, collared blouses adorned with delicate lace, and maxi skirts crafted from sheer fabrics.

Isabel Marant

Isabel Marant

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Isabel Marant stands at the intersection of boho fashion and chic Parisian style. Let me guide you toward some of my favorite looks, including a pair of paisley-print shorts, a flowing dress with a plunging neckline, and a suede crossbody bag that will fit perfectly into your travel capsule wardrobe.

Brother Vellies

Brother Vellies

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Founded by Aurora James in 2013, Brother Vellies has championed boho footwear for more than a decade. The label’s beloved shoes—including their lace-up Huarache sandals, heeled mules, and embellished Western boots—feature warm colorways and natural fabrics that perfectly align with the quintessential bohemian aesthetic.

Sézane

Sezane

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Marie Claire editors can’t get enough of Sézane’s Clyde trench coat, but we also adore the brand’s linen dresses, suede skirts, and broderie anglaise tops. Sézane serves as the ideal shopping destination for a sensible yet stylish take on the boho trend—you can take our word for it.

Ulla Johnson

Ulla Johnson

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Any fashion expert will tell you that Ulla Johnson's signature style checks the “contemporary bohemian” box. Her denim midi skirts, floral blouses, and striped raffia totes nod to old-school design codes while still feeling modern enough for summer 2025.

Zimmermann

Zimmermann

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For an elevated take on boho-chic, look to Zimmermann. This esteemed brand is known for its sophisticated feminine style, offering a wealth of polished pieces like lace tunics, silk slacks, and tiered wrap dresses.

Farm Rio

Farm Rio

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Brazilian fashion brand Farm Rio has mastered the art of nature-inspired prints. Their vibrant collections often feature flora and fauna motifs, but there are also a few streamlined options, like the eyelet cotton shorts featured below.

Siedrés

Siedres

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I’m going to share a little secret: Turkish brand Siedrés is quickly becoming a beloved label among fashion editors. But I’m not gatekeeping—here are some of their top-selling products below.

Alix of Bohemia

Bohemia

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Designed for the quality-conscious bohemian, Alix of Bohemia’s garments emphasize exceptional craftsmanship. Each piece is handmade from natural fibers, ensuring that the texture improves with every wash.

Lauren Tappan
Fashion Editor

Lauren K. Tappan is the Fashion Editor at Marie Claire, where she covers trend forecasting and shopping stories, highlighting runway-inspired styles and a blend of emerging and established brands. Prior to joining Marie Claire, she worked as a freelance editor for Harper’s Bazaar and ELLE, specializing in e-commerce content and curating seasonal trend reports. Earlier in her career, she worked at Town & Country, developing a strong portfolio of fashion roundups and designer profiles.

Lauren holds a bachelor's degree in communications with a minor in journalism from the University of Pennsylvania. While at Penn, she served as editor-in-chief of The Walk, the university's fashion magazine, and completed internships at Philadelphia Style Magazine and EveryStylishGirl.