Meghan Markle Shares Her Thoughts on Trump's Tariffs as She Launches As Ever
The Duchess of Sussex opened up about how her new business could be impacted in a new interview with 'Fortune.'


Meghan Markle launched her anticipated lifestyle brand As ever on April 2, with the full line of products selling out in less than an hour. From raspberry spread to teas and honey, the eight-piece collection flew off the brand's website. But with new tariffs created by President Trump the same day as As ever's launch, the Duchess of Sussex was asked how her business might need to change gears.
The White House introduced a 10 percent baseline tariff on all countries importing goods to the United States, but about 60 countries described as the "worst offenders" in terms of charging higher tariffs on U.S. goods will be charged a higher rate.
In an interview with Fortune, the Duchess of Sussex said she didn't think As ever would be impacted by the tariffs. "At the moment, all of our products are currently made in the U.S.," she told the magazine.
"But as we look at the larger context of how this is going to affect the consumer day to day, I’m very grateful that in part of the conception of this brand, I wanted to create products that look more prestige, but are more accessible and affordable," the duchess added.
As ever's first drop included raspberry spread, tea, honey, flower sprinkles and baking mixes.
The duchess shared some of her favorite kitchen tips in her new Netflix series, With Love, Meghan.
As ever launched its first collection to include consumables like honey, flower sprinkles and shortbreak cookie mix priced from $9 to $28, and it's understood that she'll expand into other lifestyle products for future seasonal drops.
"I think during any time of recession, people still want to find creature comforts, items that can bring them joy," the duchess continued, referring to how tariffs could impact her business.
However, Netflix noted that while As ever's products are currently only available to ship within the United States, the brand has "plans to expand globally." Whether the duchess will have to shift gears on international delivery due to the new tariffs is unclear, but one thing that's certain is her next drop will likely sell out even more quickly than the first.
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

Kristin Contino is Marie Claire's Senior Royal and Celebrity editor. She's been covering royalty since 2018—including major moments such as the Platinum Jubilee, Queen Elizabeth II’s death and King Charles III's coronation—and places a particular focus on the British Royal Family's style and what it means.
Prior to working at Marie Claire, she wrote about celebrity and royal fashion at Page Six Style and covered royalty from around the world as chief reporter at Royal Central. Kristin has provided expert commentary for outlets including the BBC, Sky News, US Weekly, the Today Show and many others.
Kristin is also the published author of two novels, “The Legacy of Us” and “A House Full of Windsor.” She's passionate about travel, history, horses, and learning everything she can about her favorite city in the world, London.
-
Selena Gomez's Latest 'Only Murders' Coat Is No Laughing Matter
The studded piece is her most enviable outerwear yet.
-
'Ginny & Georgia' Season 4 Is Confirmed. Here's What We Know About Our Return to Wellsbury
The creator has already teased her thoughts on where the show will go after that shocking finale.
-
Bryce Dallas Howard Taps Frequency Healing and Silly Animal Videos for Her Daily Wellness Reset
Her advice: laugh more, feel more.
-
How a "Last-Minute" Message Called an Urgent "Ceasefire" Between Prince Harry and Prince William After Queen Elizabeth Died
"They are better and stronger together than they are apart."
-
How Prince Harry and Meghan Markle Paid Tribute to Princess Diana With Princess Lilibet's 4th Birthday Celebration
The Sussexes spent "two days of pure joy" at Disneyland with their children.
-
Princess Lilibet Has Prince Harry's Eyes in Adorable New Fourth Birthday Photos
Proud mom Meghan shared some unseen photos of Lili—and she looks just like her dad.
-
All About Meghan Markle and Prince Harry's Two Rescue Dogs, Mamma Mia and Pula
Prince Harry says the pair are "emotional support dogs 100 percent, when they're behaving."
-
Exclusive: Meghan Markle on the "Extraordinary Advice" Tina Knowles Gave Her During Special Podcast Episode
The Duchess of Sussex tells 'Marie Claire' what it was like talking business and Beyoncé with Ms. Tina.
-
Meghan Markle Says One Aspect of Royal Life Left Her "Clinging Very Closely" to Prince Harry During Prince Archie Pregnancy
The duchess recalled thinking, "please don’t let me fall."
-
Royal Family Is Open to "Public Scrutiny" as Prince Harry and Meghan Markle's Former Home, Frogmore Cottage, Sits Unused
Property expert Robin Edwards tells 'Marie Claire' that there's multiple options for the historic home.
-
Meghan Markle Says Life as a Working Royal Mom Wasn't How She "Envisioned It"
"I was like, 'Oh gosh I'm going to give a speech with a baby on my hip.'"